Most store break-even calculators assume eBay Stores knock a flat 2–7% off your fees. They don't. On eBay.com, a Starter store changes nothing about your final value fee, and Basic, Premium, Anchor and Enterprise stores all switch you to the same lower category table. So the question isn't "which tier" — it's "how big is the gap in my categories?"
Fees verified against eBay's official United States fee pages on 13 October 2026. Checked daily for changes (fee change tracker). Source: eBay eBay.com fee page.
The tiers
| Plan | Monthly fee | Free listings | Effect on final value fee |
|---|---|---|---|
| No store | — | Unlimited | — |
| Starter | $4.95 ($7.95 monthly renewal) | 250 | None (listing benefits only) |
| Basic | $21.95 ($27.95 monthly renewal) | 1,000 | Lower category rates |
| Premium | $59.95 ($74.95 monthly renewal) | 10,000 | Lower category rates |
| Anchor | $299.95 ($349.95 monthly renewal) | 25,000 | Lower category rates |
| Enterprise | $2,999.95 | 100,000 | Lower category rates |
Prices are for yearly renewal; monthly renewal costs more. Premium, Anchor and Enterprise use the same fee table as Basic — what you pay extra for is listing allowances, cheaper extra listings and tools.
Break-even by category (Basic store, $21.95/month)
The saving per dollar sold is the difference between the standard rate and the store rate. Divide the monthly fee by that gap and you get the monthly sales (in that category) at which a Basic store pays for itself through final value fees alone:
| Category | No store | Basic+ store | Saving | Break-even sales / month |
|---|---|---|---|---|
| Laptops, desktops, tablets & game consoles | 13.6% | 7.35% | 6.25% | $351 |
| Coins & paper money (except bullion) | 13.25% | 9% | 4.25% | $516 |
| Cameras, phones & consumer electronics | 13.6% | 9.35% | 4.25% | $516 |
| Stamps | 13.6% | 9.7% | 3.9% | $563 |
| Musical instruments & gear (except guitars) | 13.6% | 10.35% | 3.25% | $675 |
| Watches, parts & accessories | 15% | 12.5% | 2.5% | $878 |
| eBay Motors parts & accessories | 13.6% | 11.5% | 2.1% | $1,045 |
| Women's bags & handbags | 15% | 13% | 2% | $1,098 |
| Jewelry (except watches) | 15% | 13% | 2% | $1,098 |
| Athletic shoes (sneakers) | 8% | 7% | 1% | $2,195 |
| Most categories | 13.6% | 12.7% | 0.9% | $2,439 |
| Clothing, shoes & accessories | 13.6% | 12.7% | 0.9% | $2,439 |
| Vinyl records | 13.6% | 12.7% | 0.9% | $2,439 |
| Trading cards, comics & CCGs | 13.25% | 12.35% | 0.9% | $2,439 |
| Books, movies & music | 15.3% | 15.3% | — | Never (no FVF saving) |
| Guitars & basses | 6.7% | 6.7% | — | Never (no FVF saving) |
Sneakers are shown for pairs over $150 (8% → 7%). The store table also lowers the cap where the 2.35% rate starts — $2,500 per item instead of $7,500 — which adds savings on expensive items.
Don't forget listing fees
Without a store you get 250 free listings a month and pay $0.35 for each one after that. A Basic store gives you 1,000 free fixed-price listings and charges $0.25 per extra. If you list 1,000 items a month, that's up to $262.50 in insertion fees saved — more than ten times the subscription — before any final value fee savings.
So which tier?
- Starter ($4.95): only for the extra tools and store page — fees are the same as no store.
- Basic ($21.95): the tier that unlocks the lower table. Worth it quickly in electronics, computers, coins and motors parts, or if you list more than ~250 items a month.
- Premium ($59.95) and Anchor ($299.95): no extra FVF saving over Basic; pay for them only when you need 10,000 or 25,000 free listings.
Other countries
On eBay.co.uk and most European sites, shops don't change the final value fee at all — they cut listing fees only. eBay.de's Platin-Shop (€4,999.95/month) is the exception with 10% off the whole fee. In Australia, eBay Pro plans (A$27.45–A$604.95) each have their own lower rates by category tier. Check your country page for the details.
Frequently asked questions
Does a store lower the per-order fee?
No — $0.30/$0.40 per order stays the same with every US store tier.
Is a store worth it for books?
Not for final value fees — books, movies and music pay 15.3% either way. Only the listing allowance helps.
How do I check my own mix?
In the US calculator, switch the store selector between "No store" and "Basic" for your typical items and multiply the difference by your monthly sales.